Medical Aesthetics is a scientific approach to defining the term ‘beauty’. It is data-driven and evidence-based, maximising results while minimising risks. At its core, it is professional and high-tech, continuing to evolve with the latest published research and theories. A well-trained doctor must be involved throughout the process, as it requires careful handling of risks. A holistic approach is essential, diagnosing from the cellular level and even considering the psychiatric aspects of the client.

Modern Medical Aesthetics can be divided into four relevant subcategories: Skincare, Energy-based Treatments, Injectables, and Surgery. Skincare is closely related to lifestyle modifications. As a healthy diet and regular exercise are scientifically proven to be important for maintaining a healthy life and slowing the ageing process, regular, tailored skincare treatments are fundamental for maintaining healthy skin.

Energy-based treatments such as Thermage, Ultherapy, and Picosecond Laser are FDA-cleared, meaning they are scientifically proven to be effective. High-tech devices help lift, tighten, brighten, and slim areas of the body. Only certified individuals, such as doctors with a deep understanding of anatomy, should handle these devices. Each subcategory must complement the others when treating a client. A red flag arises when a provider lacks some of the four pillars or when treatments are siloed. A well-established clinic will offer maximum benefits from all subcategories, tailoring solutions to improve the physical appearance and satisfaction of the patient.

Korea is at the forefront of Medical Aesthetic innovation. This is supported by data on the number of cases and the percentage of the population who have undergone Medical Aesthetic procedures. Naturally, the greater the number of cases, the higher the need for the training of doctors. Doctors from all over the world come to Korea to learn the latest techniques and enhance their skills to practise in their home countries.

Korean Medical Aesthetics differs from those in other countries in that the treatment process is holistic, meticulous, and well-planned. There is constant innovation in medical devices, and due to high competition, doctors themselves continue to innovate and strive for excellence. There is no secret to Korean Medical Aesthetics; it is a highly competitive market where only those who innovate can thrive. Many techniques that were created in Korea are now known as the “Korean way”, and this has contributed to the global fame of Korean Medical Aesthetics. One distinct feature of Korean Medical Aesthetics is that a natural look is achieved by utilising multiple types of treatments, each tailored to the individual patient.